Unfortunately, the unboxing experience is a largely underestimated aspect of created custom packaging. E-commerce entrepreneurs often look into the ways to amaze their customers, and sadly, they rarely pay much attention to creating an unboxing experience that could wow their customers. Most of these businesses think that as long as you have a high-quality product, it is OK to go with a white or plain brown box. The fact of the matter is that even the best of products can benefit from a better unboxing experience.
According to a 2015 survey, 49% of the people say that brilliant packaging makes them happier about receiving products from a particular brand. 39% of people say that a nice unboxing experience encourages them to share it with other people over social media and other accessible mediums. It means that a brilliant unboxing experience is an opportunity for your brand to gain a reputation.
Inside the box
After getting a custom printed box, you may wonder what you need to put inside the box to enhance the unboxing experience. There are a lot of ways available, from paper to confetti and rustic twine to branded stickers. These items will not only enhance the user experience, but they will also ensure the protection of your product during the transit. All you have to do is to place those supplies in such an arrangement that they become Instagram-friendly. There are so many alternatives that you can go for instead of picking packing peanuts and air pouches to protect your product in the box.
If you have to make it personal, make it
You will want your product packaging process to be as automatic as possible, but do not let this requirement to take over the manual touch that shows that a real person is working behind the brand. Including a handwritten note inside the packaging and creating a space in the box design to allow your customers to write their names are a few ways to establish a personal interaction with your customers. With your e-commerce business providing very little chance to have a direct conversation with your customers, the inclusion of such elements that show the manual side of your brand can be significantly helpful.
Let your packaging tell the brand story
If you want to retain your customers, you are going to have to tell them your brand story. It doesn’t mean that you have to print a long-form text as a means to elaborate on the history of your brand. The brand story becomes more engaging and evident through the use of powerful visuals that are specifically associated with your brand. One of the ways to be a storyteller about your brand is to share your social handles on the product packaging. Encourage your customers to join a hashtag. It will help you propagate your brand and products in an even better way.
The most essential thing to keep in mind regarding the unboxing experience is that it is not hard to create. Much of the input will be available from the theme and patterns that define your brand. If you have any confusion regarding this task, you may want to contact a packaging consultant.